Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of tastemakers, emerging designers, and shopping and style choices straight from the generation setting the trends. Sustainability in 2025? It's complicatedespecially when we're talking about Gen Z. On one hand, the younger generation gets it. Gen Z is more conscious than ever of the perils of overconsumption, climate change, and questionable factory conditions for garment workers.
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